Monday, May 20, 2013

Target collaboration - heaven or heartbreak?

We've all been through the ups and downs of the Target collaboration.  Fabulous famous designers whose wares we can't afford create a capsule diffusion line for Target.  First pictures get leaked, then official photos show up and we ooh and ahh.  The date is set and we all wait anxiously.  Some of us even stay up until midnight on the day before to catch the collection as soon as it lands online.  We order, hold our breath, and . . . then reality hits us across the back of the head.  "Dufus!", it says.  Sucked in once again.

Inevitably the garments and accessories are not what we expected.  There is a lot of polyester and polyamide, nothing fits right, and everything looks like it was made for 59 cents.

Needless to say, I'm a bit skeptical about the next planned collaboration.  But it's Phillip Lim!  This is a designer who has the modern woman in mind.  He's got the urban chic aesthetic down.  His now famous Pashli bag has been reinvented in numerous colors and leathers.  His shadow dress is iconic.

According to Target, the collection includes more than 100 items and ranges in price from $19.99 to $299.99 for clothes and $19.99 to $59.99 for accessories. There's going to be natural fabrics (at least some) and real leather.  The collaboration includes both a line for women and one for men.

Thus far, not much detail has been forthcoming, except these sketches from Mr. Lim.

We have no choice but to wait until September 15 to see if the latest designer collab lives up to the hype.  

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