Tuesday, July 14, 2009
New Target Collection
The latest designer collaboration for Target is in da house — Hollywood Intuition.
This collection of accessories comes from Jaye Hersh, she of the wildly popular Intuition and shopintuition.com. If you believe the Web site — and really, we have no reason not to — celebs love Intuition.
My in box is regularly filled with e-mails showing fashionable, if talentless, starlets dressed in stuff from Intuition or toting bags from the store. It offers lots of basics plus fun accessory-type things. I was quite excited at the prospect of wallet-friendly Target offerings.
Stuff hit Sunday, and I tracked down a Target that had a smattering of items. As often happens with the Target-designer collaborations, I hyperventilate and rush out to my neighborhood Target only to be disappointed. Often the items shout "discount." As cute as things look online, sadly that often doesn't translate to real life. Fabrics are stiff and scratchy. Craftsmanship is lacking.
I had high hopes for Hollywood Intuition. It's a very small line — just a few bags, a few scarves, a bit of jewelry and a hat — and much of it is underwhelming. The standouts are the PVC studded bracelets, which let you enjoy the popular rough 'n' tough look but at a fraction of the price ($10 for four) and the reversible hat ($17). The small belt bags are cute, too, but the bigger bags have that el cheapo look.
Definitely shop this in person rather than online. That way, you can see exactly what you're getting.