Some people work to cure cancer, others are fighting the war on poverty. Me? My selfless act is to help people spend money on stuff they need, like clothes and bags and makeup and, of course, killer shoes. But, that's not all. I like to eat. And complain (most specifically about how hard it is to be a mom). Oh, and obsess over the next perfect pair of shoes.
Tuesday, November 23, 2010
Marketing Madness
So, maybe I'm confused, but I thought the point of catalogs was to entice. They're supposed to make people lust after what's pictured on the pages inside, right?
When Anthro catalogs come, I usually want to go run off to an exotic locale, too.
But, for the life of me, I can't figure out why NeedSupply.com even bothered with this mailer. The images are dark or blurry or both. See that pic right there to the left? Can you make out anything except for the plaid shirt? Me neither, yet apparently four different things are for sale.
In some pictures, the models are scrunched over, so you can't even see what they're wearing. This doesn't make me want to buy — it makes me squint. And that causes crow's feet, which I most definitely don't want. Any catalog that gives me wrinkles makes me bitter, not a fan for life.
The website carries lots of hip clothing and accessories, which is actually very well photographed. But ya sure wouldn't know it from this catalog.
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2 comments:
You get the "we're so cool we don't even have to show you the clothes" vibe. Bad, bad marketing decision.
Ah, well, at least the models aren't in various modes of absolute nakedness while they try to sell you clothes they aren't wearing (ah, good times, A&F). ;o)
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